Related: 5 Must-Read Books For Every Entrepreneur It's a guide to building products people can't put down. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked introduces a four-step process companies can use to build customer habits. This method also teaches you how to drive a startup - how to steer, when to turn and when to persevere - while growing the business with maximum acceleration. The Lean Startup method provides a scientific approach to creating and managing startups, getting a desired product to customers' hands fast and validating the concept or the idea. Many entrepreneurs feel they’ve got an app idea that their customers will love, which is often an untested hypothesis. Two books that discuss how to create a product that users want, how to quickly validate your idea in the least amount of time and money spent are The Lean Startup by Eric Ries and Hooked: How To Build Habit-Forming Products by Nir Eyal with Ryan Hoover. When inspiration strikes, you’ve got to move forward and develop your product strategy. Related: Knowing When to Raise Money for Your Mobile Appīuilding a product strategy. No Funding Needed,' 'If It’s Not A Hit, Switch' and 'Obvious To You, Amazing To Others' resonate well with all those who want to start but don’t know where and how to begin, lack knowledge or don't believe they have the necessary cash. Sivers tells you everything he learned from starting, growing and selling CD Baby through 40 lessons, all of which educate readers to feel empowered to follow their own dreams. In Anything You Want, author Derek Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. For some entrepreneurs, getting started can be a barrier and challenge.

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